Get Motivated and Fulfill Your New Year’s Resolutions!

Do you need help staying motivated and make your New Year’s resolutions sNewYearsResolutionResizetick?

If so, turn to social media! When you make a promise to yourself public, it makes you committed to it.  Twitter and Facebook are also great outlets for people to ask about your progress and even motivate you when you think of giving up.

“Cheers to a new year and another chance for us to get it right.” – Oprah Winfrey

Internship Opportunities Available

CPR Media Services is now offering 2014 internship opportunities for college and graduate students interested in careers in public relations. To apply, please send a writing sample along with your resume and cover letter to

Get Listed in Directories Today!

Listing your business in Internet directories is a good way to generate traffic to your site.  Since many directory websites like the Yellow Pages are also search engine optimized (SEO), these sites help your company listing rank higher in search results (i.e. your business mention will appear as one of the first results in a potential customers “Google search”).

Please keep in mind that many directories offer free listingsIf you need assistance with adding your business information to Web directories, just let us know.

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Facebook Can Now Recognize Your Face!

Facial recognition software, a technology commonly used at airports, police stations and motor vehicle centers, is now live on Facebook.   This new feature matches newly uploaded photos to images in your current album and then suggests the name of a friend/family member in the photo for tagging purposes.

Some regulators are now looking into privacy issues sparked by this new Facebook software.  However, it is our belief that many Americans are not as concerned as they were years ago regarding Facebook privacy.  Think about it – the more you post, poke, ‘like’, ‘tag’ and ‘check-in,’ the less you care about online privacy.

If you are still uncomfortable with the facial recognition tool, you can turn it off in your Privacy Settings.  All that you have to do is click on “Customize Settings” and then “Suggest photos of me to friends.” Once you disable this feature, your name will no longer be suggested in photo tags (however, people will still have the ability to tag you manually).

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Survey Results Revealed – 13% of Online Adults Use Twitter

According to a new report released by the Pew Internet & American Life Project, Twitter has been gaining popularity with Internet users over the last six months.  Their research concluded that 13 percent of adult Internet users use Twitter, which is a significant increase from the 8% of online adults who identified themselves as Twitter users in 2010.

In addition, minorities and young adults between the ages of 25-44 are using this social media tool more frequently than other groups.  To review the survey results, click here.

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Getting More Social on Twitter?

As your business gets *more social* on the Twitter front, be sure to align yourself with marketing professionals that understand both consumer and crisis communications.  Your followers deserve an accurate and balanced picture of your company’s offerings when they are being promoted on this social networking site.  Moreover, everything that you do online will be available for review by your friends, colleagues, clients, vendors and various media.  If you need assistance in discussing strategies for your social media efforts, please e-mail us at

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New Year, New Color – Go “Honeysuckle”

It is the first work week of the new year.  Many companies are either rolling out their new marketing programs or updating current ones to improve their effectiveness.  As you execute your direct marketing (sales brochures, catalogs and flyers) and advertising campaigns (print media, outdoor advertising and online advertisements), be sure to produce creative and eye catching designs using vibrant and fashionable colors.  The shade of the year is honeysuckle and according to Pantone, this red-pink hue is considered a “captivating, stimulating color that gets the adrenaline going.”

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2010 Was a Great Year!

It’s hard to believe that 2010 is already over!!!  It had been a great year for us, from helping companies market their businesses on the Web to garnering great traditional press for various brands to relaunching our company’s Website!  We just wanted to take this opportunity to wish our friends and supporters a very happy New Year and we look forward to continuing to work with you in 2011! 

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The Art of Persuasion – Election Day

This Election Day, many Americans are researching the politicians before they vote for them.  I just listened to 14 voicemails from my local politicians as well as reviewed their postcards, brochures and other promotional leaflets.  Over the weekend, I heard friends and family discuss the candidate pool as well as watched cable news shows for debate recaps. I also scoured the Internet (i.e. reviewed online editorial content, Twitter and Facebook postings) over the past month to keep abreast of campaign trail happenings.

Along with many others,  I have embraced both traditional communication methods as well as new technologies to help make informed decisions about which candidates to support. 

This Election year – If you are a business owner – pay close attention to how politicians promote themselves to the general public.  They spend much of the campaign funds in areas such as advertising, public relations, social media and events to help differentiate themselves from their competitors.

Build Your Online Presence – Social Media Pages

More and more businesses are using social media to make new business connections and to strengthen their personal connection with customers. Two of the most popular social networking services – Twitter and Facebook – and are now designed to be easy-to-use, with no special coding required.
If you need assistance with creating social media pages that people will want to join, please e-mail

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